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Need the answers to these questions (15) ASAP! Hispanics have become an influential and desirable market due to their population growth rate and...

Need the answers to these questions (15) ASAP!! 


Hispanics have become an influential and desirable market due to their population growth rate and their purchasing

power potential. The estimated purchasing power of Hispanics this year was estimated at $704 billion. This purchasing power represents substantial opportunity for marketers, especially for those depending on sales growth.

Corporations are changing their sales and distribution strategies in order to specifically target this market segment.

According to the DirectMarketing Association (DMA), the paper catalog is still the largest revenue generator; 50% of sales among all channels used by companies that sell goods to consumers and businesses from a remote location.

L.L. Bean has been a traditional catalog/online seller among the U.S. general market. They now seek to extend their market by penetrating the Hispanic sub-segment. DMA research suggests there is a consistent growth in the Hispanic market segment. However, reaching the Hispanic market segment has its challenges. L.L. Bean needs to decide whether to send their catalog to Hispanic households in English or Spanish. Therefore, they need to determine Hispanic consumers' language preferences when shopping at a distance, (via mail, telemarketing, catalog, online) in an effort to improve direct selling specially catered for the Hispanic market segment. To address this issue, L.L. Bean hired a marketing research company to provide the information needed to make the decision. In order to describe the language preferences of Hispanics a sample of 400 Hispanic consumers was randomly selected from a phone data bank; surveys were conducted by telephone in English or Spanish according to the respondents' preferences. The researchers included following variable in the survey: Catalog Language Preference (1 = English, 2 =

Spanish).


Follow Up Questions

1. Which of the following statements describes the decision facing L.L. Bean?

a. Determine if Hispanic households prefer catalogs in English

b. Increase their market share by penetrating the Hispanic sub-segment

c. Improve the direct selling experience among Hispanics

d. Decide if they should send their catalog to Hispanic households in English or Spanish


2. Which of the following is a complete research objective for the research conducted for L.L. Bean?

a. Determine if consumers prefer catalogs in Spanish

b. Determine the average number of consumers that prefer English

c. Determine the percent of Hispanic consumers that prefer to read catalogs in Spanish with a dual choice

(English/Spanish) response scale

d. Determine the average number of consumers that are likely to buy from an L.L. Bean Catalog


3. Which of the following hypotheses can be tested with the data that was collected?

a. The average number of consumers that prefer catalogs in Spanish is large

b. The average number of consumers that prefer catalogs in English is large

c. The percent of Hispanics that are likely to buy from an L.L. Bean Catalog is higher than 30%

d. The percent of Hispanics that prefer to read catalogs in Spanish is equal or higher than 30%


4. Which type of research design/s did the research company use to describe the language preferences among

bilingual Hispanics?

a. Exploratory

b. Descriptive

c. Causal

d. a and b


5. The sample that was collected was?

a. Non-representative of the whole population.

b. Convenient

c. Probabilistic

d. Non-probabilistic


6. The research method employed was ___________ in nature.

a. Qualitative

b. Quantitative

c. Secondary

d. a and b


The researchers included the following question in the survey: 

QA) What language do you prefer in the following contexts? Select the number that best represents your answer. 

English 

Spanish 

When browsing online

When browsing a catalog

When reading a brochure

When watching a shopping channel 


  1. 7. Refer to QA. What type of response format was employed for each context? 
    1. a. Likert 
    2. b. Dual-choice 
    3. c. Multiple choice 
    4. d. Semantic Differential 


  1. 8. Refer to QA. The response scale employed in question QA is?  
    1. a. Categorical 
    2. b.Metric 
    3. c. Aided 
    4. d. None of the above


After the data were collected the researchers summarized the sample data. Below are two data tables from the survey results. 

QB. If you received a clothing catalog in the mail that was written in Spanish, how likely would you be to open it? 

Extremely likely 

5% 

Very likely 

10% 

Somewhat likely 

25% 

Not very likely 

45% 

Not at all likely 

15% 

QC. If you received a clothing catalog in the mail that was written in English, how likely would you be to open it? 

Extremely likely 

25% 

Very likely 

47% 

Somewhat likely 

15% 

Not very likely 

10% 

Not at all likely 

3% 


9. Refer to QB and QC. What is the central tendency for those likely to open the catalog written in Spanish?

a. 10% - Very likely

b. 25% - Somewhat likely

c. 45% - Not very likely

d. 15% - not at all likely


10. Refer to QB and QC. Based the data tables from QB and QC of the survey, which of the following would be true?

In order for LL Bean to increase likelihood of Hispanic household to open its catalog, LL Bean should...

a. Produce and mail catalogs written in Spanish to Hispanic households

b. Produce and mail catalogs written in English to Hispanic households

c. Produce and mail some catalogs written in Spanish and some written in English to Hispanic households

d. None of the above


11. The researchers conducted a hypothesis test to determine the percent of Hispanic households that prefer to

browse a catalog in Spanish. They tested the following hypotheses: Ho: π greater than or equal to 30%. The

calculated Z score is 3.68. With 95% confidence the researcher should conclude that the hypothesis __________

supported and thus should __________ the hypothesis.

a. is; accept

b. is, reject

c. is not; accept

d. is not, reject


Below is another data table from the survey results.

QD. About how many mail-order catalogs do you currently receive? 

Average 

Minumuin 

Maximum 

Standard Deviation 

Sample Size 

Number of mail-order catalogs 

2.7 

1.3 

400 



12. Refer to QD. The response scale employed in question QD is?

a. Categorical

b. Metric

c. Aided

d. None of the above

13. Refer to QD. What is the variability of this question?

a. 1.3 to 2.7

b. 2.7 to 4

c. 1.3 to 4

d. 1 to 4

14. Refer to QD. What is the central tendency of this question?

a. 1

b. 1.3

c. 2.7

d. 4

15. Refer to QD. Assuming a 95% confidence level, the confidence interval for this question is ___ , ___.

a. 1.3, 2.7

b. 2.5-2.9

c. 2.6, 2.8

d. 2.9, 4.0

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HISPANICS.docx

1. Which of the following statements describes the decision facing L.L. Bean?
a. Determine if Hispanic households prefer catalogues in English
b. Increase their market share by penetrating the...

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