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Question: Select a current product or service with which you are familiar.

Question:

Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.

Review the current marketing mix including the communication channels used. 

Part 1

Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:

  • Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
  • Recommend a new marketing mix strategy based on any weakness(es) you discovered.
  • Examine the company's current positioning strategy.
  • Determine whether or not to change that strategy.
  • Identify any considerations to be used when building or maintaining the brand or customer loyalty.
  • Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.

Part 2

Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.

Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®.

Format your presentation consistent with APA guidelines.


Grading Guide

Content                                                             

Met

Partially Met

Not Met

Comments:

The presentation includes an evaluation of the effectiveness of the current marketing mix (elements of the 4 Ps).

The presentation includes a recommendation for a new marketing mix based on any weaknesses you may have discovered.

The presentation includes an examination of your selected company's current positioning strategy.

The presentation includes a determination as to whether or not a change of strategy is needed.

The presentation includes the identification of any considerations that should be used to build or maintain brand or customer loyalty.

The presentation includes an evaluation of the target audience's use of and belief in the distribution channels and/or communication channels used.

Presentation consists of 12 slides including detailed speaker notes that act as the script of the presentation. The presentation is appropriate for the audience.

The presentation includes relevant media and visual aids that are consistent with the content.

The storyboard option is 5 to 8 slides in length or a 30 to 60 second radio or video commercial using appropriate format.

Total Available

Total Earned

7

#/7

Presentation Guidelines

Met

Partially Met

Not Met

Comments:

The presentation is laid out with effective use of headings, font styles, font sizes, and white space.

Intellectual property is recognized with in-text citations and a reference slide.

The presentation includes an introduction and conclusion that preview and review major points.

Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

3

#/3

Assignment Total

#

10

#/10

Additional comments:


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Top Answer

Hi. The answer is ready. It was involving but... View the full answer

COCA-COLA MARKETING MIX.pptx

COCA-COLA
MARKETING MIX
Coca-Cola is one company that has amongst the best marketing mix in
the world. However, this changes mostly with time due to the shift in the
consumer interests and the...

Storyboard For New Marketing Mix.pptx

Storyboard For New
Marketing Mix
Below is the storyboard for the new marketing mix recommended for
Coca-Cola. Product
The following are the products that Coca-Cola should focus most in
producing....

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