Product: Amazon Fire Phone
The product I am going to analyze in this final project will be the Amazon Fire Phone. The position I will take is its failure to become successful. Throughout this paper I will analyze the factors as to why this was unsuccessful, why it’s cost went down in an ultimate spiral, and what precautions they should have taken before releasing it.
Since Amazon is such a broad market place, I will also analyze the target market they were planning on catching, as well as the situation analysis, and whether or not the release was a good time or not. Furthermore, the in depth details about why after one month, the product went from $199, to 99 cents. Their failure to compete in the smartphone market was due overall to their knowledge of their competitors capabilities.
Paper Outline/ What you MUST include :
- Target market and need for product or service
- Situation analysis: what went right or wrong regarding the industry/ market, competition, company capabilities, positioning, and/ or the 4 p’s
- Metrics of success
- Marketing implications and recommendations
Identify the primary target market and the need that it met or was intended to meet, analyze the situation to determine what went right or wrong, discuss metrics that determined its failure or success and then state your marketing implications and recommendations on what you would have done differently to have made the product successful or more successful.
Summarize and produce a new product development idea (NPD). What is some new product, or alternative products that could be used Instead of the Amazon fire phones. Also, consumers reactions to new concepts.
- Summarize the NPD story and highlight the key aspects of the new marketing strategy and recommendations.
- NPD Opportunity Identification and Situation Analysis
- This describes the basic innovation idea in a product innovation charter and what industry, competitive, consumer ad other factors support its potential for success
- SWOT analysis to include strategies
- How did the new concept and improvements come about? What were some options and why was the main new amazon fire phone-improved concept developed. (With what features and why) ( 3-5 concepts)
Concept/ Project Evaluation and Testing
- Make up 5 potential customers to try this new improved product on and “record the reactions”. What did they specifically like and dislike?
Development and strategy Soundness Evaluation
- Feasibility analysis
- Use profile sheets and scoring models to assess its vulnerabilities
Recommendations (paper ;must include)
- Target markets
- Market share
- Marketing mix objectives
- Marketing strategies
- Profit-loss statement
- Implementation plan
- Contingency plans if objectives are not met or exceeded
- 12-15 Pages
- 12 font; times new roman
- Double spaced
- In text citations
- Works cited page
- APA Style
I did the paper well, followed... View the full answer