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ScottBerkun's book, The Myths of Innovation ,holds that many of the popular images of how innovation works do not hold upwhen scrutinized closely.

ScottBerkun’s book, The Myths of Innovation,holds that many of the popular images of how innovation works do not hold upwhen scrutinized closely. He examines ten innovation stereotypes, anddemonstrates how they generally do not hold true.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Considerthe following four well-known innovations:


a.     Apple’siPod

b.     TheInternet

c.     Thezipper

d.     Viagra


Showhow each of these innovations were achieved contrary to innovation stereotypes.For each of these innovations, discuss how at least four of Berkun’s listedstereotypes do not hold true. Dedicate atleast 250 words to your response for each innovation.


Inorder to respond to this question, you will need to do some backgroundresearch, using the Internet, in order to get your facts straight.

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Running head: INNOVATION STEREOTYPES Innovation Stereotypes
Innovation Stereotypes Innovation stereotypes can get described as popular beliefs that...

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