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Writing a Memo A memo is a document commonly used in the workplace to convey information to company employees. In that sense, it is an internal...

Please read the Rubric  reference at least one no plagarism

Kaplan University Writing Center Resource Library Writing a Business Memo May 2011 © 2011, Kaplan University Writing Center, All Rights Reserved A memo is a document commonly used in the workplace to convey information to company employees. In that sense, it is an internal document, which means that, generally, the audience is internal to the company; it is not a form used for outside customers or clients. The purpose of a memo, usually, is to inform employees of policies or other company-related matters, such as a change in personnel within departments, change in a process or procedure, or an upcoming company meeting. Each company you work for may have its own particular format for a memo, but generally, a memo is written in the following format. Date : April 25, 2011 (if you are addressing employees in a foreign branch of the company, you might want to use this format for the date: 25 April 2011, which is more common overseas). To : List the names of employees that this memo is addressed to. If you are sending it to an entire department, you can list the department title here, such as All English Faculty and Staff. Consider the order of people. Will you alphabetize or should you go by rank/position within the company listing the most senior personnel first? From: List the contact person’s name and title, such as Diane Martinez, Writing Specialist Subject : Make this brief but descriptive of the memo contents, such as Resource Development Procedure Changes The content of the memo begins here. Generally, a memo is single-spaced. For a memo written to an American audience, you would state the purpose of the memo in the opening paragraph. Body paragraphs of a memo contain the details of the news you are informing employees about. Generally, you want to keep the information in a memo brief, or at least concise, providing only facts that are needed to understand the main message of the memo. However, there are times when a memo may be a longer document, such as when writing a memo proposal or a strategy memo. If the memo is particularly long, you might consider using subheadings for easier reading since you will likely be addressing different topics in the longer memo. A conclusion paragraph ends the correspondence and generally provides readers with contact information. Remember that a memo is a business document so the language should be formal and the tone professional. The next page shows an example of a memo. Writing a Memo
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Kaplan University Writing Center Resource Library Writing a Business Memo May 2011 © 2011, Kaplan University Writing Center, All Rights Reserved Example Memo Date : April 25,2011 To : Academic Advisors; Susan Campbell; Darleen Harding; James Russell From : Kimberly Sullivan Subject : New Communications Degree Training We are pleased to announce the addition of a new technical communication degree in the School of Humanities. All academic advisors are required to attend the training session on Monday, May 2, 2011, at 10:00 AM ET in the Laguna Conference Room. The Bachelor of Science in Technical Communication is a new degree program that will be launched May 15, 2011, in the School of Humanities. Because this degree is new and many faculty and staff are unclear as to what this program is about, as well as career opportunities for graduates with this degree, Kimberly Sullivan will conduct an hour-long training that will give you information about the degree and career options. Please plan on attending this training. One make up session will be given on Wednesday, May 4, 2011, at 10:00 AM ET in the Laguna Conference Room for those employees that are out on Monday. If you have any questions or concerns about this new degree program or the training, please contact Kimberly at x123 or [email protected] .
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Competitive Advantage In this Assignment, you will read a case study and do some research before responding to some questions concerning competitive advantage in a business memo format . Assignment: Read the Disney® case study: “The Happiest Brand on Earth” In this Assignment, you will engage in the development of the following professional competencies: Obtain and Process Information Written Communication These competencies also are critical to your success in most jobs. By knowing how to obtain and process information, you do not have to know everything, but you need to know where to find the most reliable information and then be able to process it — analyze and summarize the pertinent information for the task at hand, and then be able to communicate it in writing. These competencies are critical to your educational and professional success. In this Assignment, you will have the opportunity to practice obtaining vital marketing information and then summarizing it. In this Assignment you will be doing some research on the Disney Company as the new marketing associate. Click on the grading rubric icon below to see the full instructions and grading rubric for this Assignment. Memo Format: A business memo is a document commonly used in the workplace to convey informaTon to company employees. In that sense, it is an internal document, which means that, generally, the audience is internal to the company; it is not a form used for outside customers or clients. ±he purpose of a memo, usually, is to inform employees of policies or other company-related ma²ers, such as a change in personnel within departments, change in a process or procedure, or an upcoming company meeTng.
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Assignment 2: Competitive Advantage Scenario: You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights, Inc. Your marketing manager is working on a quarterly update to the marketing plan for the company. The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer (CEO) Bob Iger during the years 2006–2012. You have 7 days to conduct your research and report your findings. Directions for completing this assignment: Before beginning this Assignment, make sure to review the Learning Activities pertaining to the target market and marketing mix which will help you to be more successful in completing this Assignment. Write a 2-page, business memo answering the following questions. For assistance with your Assignment, please use your textbook and library research resources. The directions for you to execute this task are as follows: 1. Read “Disney®: The Happiest Place on Earth” case study: Click here 2. Learn how to write a Business Memo by downloading the short explanation on the document icon and looking at the business memo example in doc sharing below. 3. Use APA style referencing to avoid plagiarism. Include in-text citations and a References page. Use a minimum of two References resources, including your textbook. 4. Select a Disney franchise mentioned in the case study. 5. In your business memo, summarize the following marketing strategy components of your selected Disney franchise by addressing the following items: Checklist: Summarize the marketing strategy for one of Disney’s franchises mentioned in the case study during the years 2006–2012. Describe the target marketing strategy used. Describe the components of the marketing mix. Directions for Submitting this Assignment:
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Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 2.docx). Submit your file to the Unit 2 Assignment Dropbox before the end of the unit. Unit 2 Assignment: Competitive Advantage Percent possible Points possible Points Earned Comments Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the following Checklist items: 80% Summarize the marketing strategy for one of Disney’s franchises mentioned in the case study during the years 2006–2012. Describe the target marketing strategy used. 20 Describe the components of the marketing mix. 20 Subtotal: 80% 40 Provides a 2-page business memo using correct grammar, spelling, and APA format and citation style. Includes a minimum of 2 references including the textbook. 20% 10 Percent Total Points possible Your Assignment Score: 100% 50
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Disney Memo.docx

Surname1
MEMO
Date : 2nd May 2016 To : The marketing Personnel From : Name XX, The marketing Associate Subject : Marketing Strategies for Disney Franchise Pirates of the Caribbean. The current CEO...

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