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Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising...

  1. 1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
  2. 2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.
  3. 3. What are the market situations that require the use of following pricing approaches in global marketing
    1. Skimming
    2. Penetration
    3. Dual pricing
    4. Cost-plus method
    5. Marginal cost method
    6. Pass-through
    7. absorption
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globalization.docx

Role of the media in globalization
The media has been very helpful in promotion of global marketing that leads to globalization.
Social media has been categorically important. Consumers spend more...

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