- 1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
- 2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.
- 3. What are the market situations that require the use of following pricing approaches in global marketing
- Dual pricing
- Cost-plus method
- Marginal cost method
Please find the Answer... View the full answer