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The Promise and Perils of Globalization: the Case of Nike In its 45...

The Promise and Perils of Globalization: the Case of Nike
In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990's Nike came under scrutiny for various unethical practices.

• Explain how Nike came to that situation through its expansion strategy.

• Explain what the positive and negative impacts of this strategy were.

• Explain how Nike responded to this situation.

• In your opinion, could the company have responded differently?

• What would the consequences have been then?


Write a 4-page, double-spaced, essay covering the five questions above. Use your own words - do not copy and paste from any web site

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ce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectu

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NIKE.docx
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