- Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
- Describe how Union Pacific will be affected by each of these external factors.
Analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
- Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.
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