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Module 4 - Background PRICE Required Material As with Modules 1-3, start off by reviewing the Pearson tutorial: (2014). Pearson Learning Solutions.

Here you go.  I've attached the last one you did for Module 3 for reference.

ESSAY MUST BE ORIGINAL AND NOT COPIED FROM SOMEWHERE ELSE.  SCHOOL USES TURINTIN CHECKER FOR PLAGIARISM.

Module 4 - Background PRICE Required Material As with Modules 1-3, start off by reviewing the Pearson tutorial: Pricing. (2014). Pearson Learning Solutions. New York, NY: http://www.pearsoncustom.com/mct- comprehensive/asset.php?isbn=1269879944&id=11388 The following reading is relatively simple and reinforces the discussion of some of the key pricing strategies discussed in the Pearson tutorial such as skim, penetration, and cost-plus pricing and also covers some additional pricing strategies. One strategy to pay close attention to in this reading is loss-leader, a commonly used strategy: Paley, N. (2006). Chapter 10: Pricing for profits: Strategies to maintain premium prices and higher margins. Manager's Guide to Competitive Marketing Strategies . Thorogood, London, GBR. [Ebrary] The following book chapter is a little more advanced but has good real world examples. Pay especially close attention to the section “How do pricing methods fit with Marketing Strategy” and the table on page 187. This table provides an excellent overview of some common pricing methods, when to use them, and risks involved in the method: D’Antonio, L. (2012). Chapter 10: Pricing. In Bolland, E., & Fletcher, F. (Eds.). Solutions: Business Problem Solving. Abingdon, GBR: Ashgate Publishing Ltd.[Ebrary] Among the optional readings, pages 304-307 of Economy (2008) has a simple overview of some common pricing strategies plus a discussion of value-based pricing from the point of view of running a services firm. Optional Reading Economy, P. (2008). Chapter 21: Advanced pricing strategies. Consulting For Dummies (2nd Edition). John Wiley & Sons, Hoboken, NJ, USA. [Ebrary] Richardson, N. & Gosnay, R. (2010). Chapter 8: How communication works. Creating Success: Develop Your Marketing Skills . Kogan Page Ltd., London, GBR. [Ebrary] Burton, M., & Holden, R. K. (2008). Introduction: Why pricing is so hard and why most companies mess it up. Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table. John Wiley & Sons. Hoboken, NJ, USA. [Ebrary] Ruskin-Brown, I. (2006). Chapter 4, Part 4: The marketing mix – marketing pricing. Mastering Marketing . Thorogood, London, GBR. [Ebrary]
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Cheverton, P. (2004). Chapter 28: Price. Key Marketing Skills: Strategies, Tools & Techniques for Marketing Success. Kogan Page, London, GBR. [Ebrary]
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Assignment Grading Course Name Advertising Strategies- Amazon Student’s Name Professor’s Name [optional] University
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Amazon Advertising Campaigns Amazon indulges in a very intensive advertising campaign for its product. Amazon’s digital advertising strategy has been very successful and innovative. Amazon’s advertising objective includes all kinds of marketing objectives like informative, persuasive and reminder. The objective depends on the specific product and the stage of product life cycle of the product. Advertising budget allotment of Amazon can be thought as the objective-and-task-method. Amazon has a huge repository of first-party data that makes its advertising campaign diverse in nature. Amazon advertises on television, internet as well as in print media. Television commercials of any new Amazon product or a sale can be seen every now and then. On internet, it posts its advertisements on search engines, social media websites, online forums etc. Amazon targets its customer base and depending upon that it chooses the correct platform for expanding its user base. Amazon’s deep knowledge and capability of handling data helps in developing innovative advertising products (Tarnopolsky, 2014). Public Relations Strategy Amazon has an active public relations team which makes sure that all the new development and happenings reaches the customers instantly. It makes use of press release, product publicity, public affairs and development. Amazon does press releases when it has to make a big announcement or an organizational change. Recently, it released a press statement where the CEO Jeff Bezos has declared that Amazon will provide a program which will pre-pay 95% of training for their most dedicated employees. Amazon is very keen in building social trust and employee well-being (Jones, n.d.). Top management executives talk give interviews on news channels and media in order to maintain the company’s social presence. Also, social events are organized to launch a new product or doing any celebration. Amazon in indulges in various public affairs to draw consumers by creating attention and awareness.
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ESSAY MUST BE ORIGINAL AND NOT COPIED FROM SOMEWHERE ELSE. SCHOOL USES TURINTIN CHECKER FOR PLAGIARISM. Module 4 - SLP PRICE By now you should have a pretty good idea about the major information sources available on the company you have chosen for your SLPs. Unfortunately, few if any companies will directly admit what pricing strategy they use. Most will say “of course we are charging you the lowest possible price”. But find out what you can about your company’s pricing strategy and also do some research on what some of your company’s competitors charge for the same products. When you have finished researching about your company’s prices, answer the following questions: 1. How does your company’s prices compare to competitors who sell the same or similar products? Overall, does your company’s prices seem high or low? 2. Do you think your company is basing their pricing mostly on cost (such as a cost-plus approach) or are other factors at play? Consider the concepts of prestige pricing in D’Antonio (2012) or value-based pricing mentioned in the Pearson tutorial. 3. Discuss at least three other pricing strategies from D’Antonio (2012), Paley (2006), or the Pearson tutorial and explain whether or not you think your company is using these strategies. Explain your reasoning, and remember to cite the sources where you read about the pricing strategies from in your answer. D’Antonio, L. (2012). Chapter 10: Pricing. In Bolland, E., & Fletcher, F. (Eds.). Solutions: Business Problem Solving. Abingdon, GBR: Ashgate Publishing Ltd.[Ebrary] Paley, N. (2006). Chapter 10: Pricing for profits: Strategies to maintain premium prices and higher margins. Manager's Guide to Competitive Marketing Strategies . Thorogood, London, GBR. [Ebrary] SLP Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to summarizing general background materials. Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure it is from a credible source. Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper , including pages 13-14 on in-text
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citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” in the TLC portal.
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