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BU350 MarketingManagement Assignment8 Directions : Be sureto make an electronic copy of your answer before submitting it to Ashworth College for...

BU350 MarketingManagement   <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Assignment8

 

Directions:  Be sureto make an electronic copy of your answer before submitting it to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />AshworthCollege for grading.  Unlessotherwise stated, answer in complete sentences, and be sure to use correctEnglish spelling and grammar.  Sources must be cited in APA format.  Yourresponse should be four (4) double-spaced pages in length; refer to the"Assignment Format" page for specific format requirements.

 

Part A: With Products, Is It Form orFunction?

The “form versus function” debate applies inmany arenas, including marketing. Some marketers believe that productperformance is the end all and be all. Other marketers maintain that the looks,feel, and other design elements of products are what really make thedifference.

 

Take a position: Product functionality is the key to brandsuccess versus product design is the key to brand success.

 

Part B: Is the Right Price a Fair Price?

Prices are often set to satisfy demand or toreflect the premium that consumers are willing to pay for a product or service.Some critics shudder, however, at the thought of $2 bottles of water, $150running shoes, and $500 concert tickets.

 

Take a position: Prices should reflect the value thatconsumers are willing to pay versus prices should primarily just reflect thecost involved in making a product or service.

 

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