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The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising,...

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The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the communications groups WPP , Omnicom Group , Interpublic Group , and Saatchi & Saatchi . Based on the information provided about these companies, create a list of factors that global marketers should consider when working with the agencies to create a global advertising campaign and provide advertising services in major countries. Discuss your reasoning (2-3 paragraphs).
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Surname 1 Global marketers should work with responsible organizations that promote social and
environmental causes. Through working with responsible organization we do global advertising,
campaign...

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