Sales Revenue $200,000
Variable Costs $100,000
Fixed Costs $80,000
Pretax Profit $20,000
For each incremental addition of 500 units of output weekly, Calibrated would need to purchase new equipment that would add $1,500 to weekly fixed costs. No other fixed costs would become incremental for this price change. Labor costs currently account for half of all variable costs. Additional hires, however, are expected to be more costly than the average of current employees because of their lower productivity. Although new hires are paid (wages + fringe benefits) only 80% of the current average, they can produce only two-thirds as much output per hour. Consequently, labor costs for additional output with new hires is 20% higher than the current average.
Calibrated is debating whether to keep its current price and expand to meet the demand or to raise its price to reduce demand somewhat before deciding whether or not to expand.
How much would Calibrated's weekly profits increase if it expanded to meet the entire amount of its current excess demand?
Prepare an analysis of a 10% price increase
Calculate the break-even sales quantity (percent and units)
Calculate the new $ contribution margin per unit
What risks might be to Calibrated of increasing price to maximize profit?
What risks might there be to Calibrated of expanding output rather than reducing demand through a price increase
This question was asked on Apr 25, 2010.
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