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If you were to serve as a research consultant for Mr.

If you were to serve as a research consultant for
Mr. Kabasella, what information would you need to
enable you to help him diagnose his marketing
problem.
Create a list of probing questions you would ask
Mr. Kabasella if you were going to meet with him to
help him specify (a) the manager’s decision problem
and (b) research problems.

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