This advertisement is by the Children's Defense Fund, an American

child advocacy and research group. This message says "Cutting him off from the budget now costs all of us later." The text warns that "eliminating early education investments now would increase his chances of going to prison later by up to 39 percent. And paying for that prison will cost us nearly three times more a year than it would have cost to provide him with a quality early learning experience." Investigate the cognitive strategy that best explains the response from the target customer.


Select the correct option.
Select one:
a. It traces the problem to the source very effectively.
b. It brings a visual humor to lighten the situation.
c. The incongruity of the face and the body drives home the message.
d. The horror of children in physical danger is visually highlighted.