This advertisement promotes a nicotine patch that helps smokers quit the habit. The line says, 'Smoking causes premature ageing.' Which of the following best explains the cognitive response of the target audience?
Select the correct option.
Select one:
a. It uses realism to shock people into awareness.
b. It tries to create empathy for the target audience.
c. It uses humor to gently suggest changes in habits.
d. It is a deliberate attempt to mock habitual smokers.
Top Answer
a. It uses realism to shock people into awareness. This advertisement promotes a nicotine patch that helps smokers quit the... View the full answer