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<blockquote>Hard Rock Cafe has undergone much change in surviving over 30 years in the rough-and tumble

world of hospitality. Hard Rock International now has over 120 locations in 43 countries. To remain successful and overcome strong competition in the theme dining arena, Hard Rock must continue to evolve. Maintaining the prominence of its well-known logo around the world is one of many strategies it employs to distinguish its brand.</blockquote><blockquote>Send a persuasive message to be sent to the Edinburgh International Comedy Festival. In doing research, you learned that this festival is one of the three largest comedy festivals in the world, alongside Melbourne Madness Festival and Montreal's Just for Laughs Festival. An annual event, the Edinburgh International Comedy Festival takes over this Scotland city each autumn with stand-up comedy, cabaret, theater, street performance, film, television, radio, and visual arts programs. Some of the programs raise funds for charity. </blockquote><blockquote>The problem is that the festival is staging some of its events at the Hard Rock Cafe, and the festival is using outdated Hard Rock logos at their Web site and in print announcements. Your task is to persuade the Edinburgh International Comedy Festival organizers to stop using the old logos. Explain why it is necessary to use the official Hard Rock logo. Make it easy for them to obtain the official logo at http://www.hardrock.net.official.logo. Organizers must also sign the logo usage agreement. Organizers may be resistant because they have invested in announcements and Web designs with the old logo. If they don't comply by June 1, Hard Rock attorneys may begin legal actions. However, you need to present this date without making it sound like a threat. Your boss wants this message to develop goodwill, not motivate antagonism. </blockquote><blockquote><br /></blockquote><ul><li>Why is it important for Hard Rock International to insist on one official logo? Why shouldn't event organizers be able to customize the logo to reflect the colors and lettering in their event announcements?</li><li>Why is it a good idea to make this message a friendly persuasive request instead of a legalistic demand to achieve compliance?</li><li>What are the four components of a persuasive message?</li><li>What information can you use to complete each component of this persuasive request?</li></ul><blockquote><br /></blockquote>

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