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1.
Prepare for a meeting with your client
Review the scenario information and the company's Strategic Plan that has been provided
by the client.
Review the case study information and note down questions from the scenario and the
Strategic Plan that you would like to have answered at the meeting.
At the meeting you will need to collect the information you need to develop the creative
brief for the advertising campaign, so review the Creative Brief Template and the Green
Cat Advertising Campaign Policy and Procedures also.
You will need to make sure that you bring along a pen and paper or your laptop to take
notes at the meeting, and you will need to use these in the next part of the assessment.
Questions
1. Company overview?
2. Advertising objectives?
3. Target audience and key messages?
4. Advertising budget?
5. Schedule?

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