One of the primary tactics used to build a brand is repetition.
One of the primary tactics... View the full answer
- Brand awareness is one of the most important things you can build for your business. You want customers to recognize your brand when they see it. You want to create a specific emotional response in the viewer when they come into contact with your brand. Brand promotion is a common tactic in marketing to help create customer loyalty, awareness of products and sales. While typical marketing techniques will focus on promoting a specific product or products, brand promotion focuses on marketing the brand itself. It is typical for companies to rely on repetition in their advertising and the same is true for brand awareness. Companies use repetition to make customers familiar with their brand. While companies have been using brand promotion for many years, it is still relevant today but we now have new ways to apply it. Studies have shown that customers become very loyal when they find a brand that they enjoy. They will continue to purchase from this same brand in the future. While some customers will focus on other factors such as the cheapest product or the best deal, many customers will still remain loyal to a brand they love, even if that means paying a little more for it. So how do you become that brand they are willing to pay more for? This is where we look at online advertising methods.
- Apr 18, 2016 at 4:34pm