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Backyard Adventures (BA) is a guided tour and water sports rental company in
Jacksonville, Florida run by two brothers, Shawn and Harry Weaver. They advertise
Backyard Adventures in several local and regional magazines and web sites, but the
Weaver's don‘t feel that it is attracting new business. BA rents space at a nearby marina,
where Shawn runs the office, and handles rentals on the days Harry's busy with the tour
groups. BA has two main business segments: rentals and guided tours but also does some
instruction on the side if needed. Customers are required to make reservations in advance
for scheduled tours but sometimes space is available for extra customers. Rentals are
booked by reservations and walk-in customers. Melissa Smith, a local college student,
handles the telephone inquires and reservations. Daily she enters the reservations in a
binder, with tabs for each business activity. This list is used to back-up the Microsoft
Access database that she uses to record reservations. Each morning, she runs a report that
will print out the reservation list for the day. Not only does she maintain the reservation
database, but she also uses an accounting software to keep BA's books. Although the BA database handles the basic information, Harry has noticed some drawbacks. On several
occasions the reservations for the tours have conflicted with his availability. Shawn and Harry would like to get information about rental patterns, customer profiles, advertising
effectiveness and future business opportunities. They have been talking about either
updating their system or replacing it with a new information system that would meet their
current and future needs but needs more details on which option is feasible for the
company. Your job is to help come up with a plan to address these issues.

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