I would like to know how to do driver analysis for segments. I succeeded in clustering my data into 2 clusters and I stored them into separate csv...
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I would like to know how to do driver analysis for segments. I succeeded in clustering my data into 2 clusters and

I stored them into separate csv files. In an attempt to find out what drives satisfaction in the clusters, I used the individual clusters as datasets in my decision tree algorithm in an attempt to find the variables of importance (drivers of satisfaction in this case) and I got the same variables of importance as my original dataset. My question is, how can I find the different drivers of satisfaction for each cluster?

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Driver analysis often recognized as primary driver analysis, significance analysis, and comparative value analysis, defines... View the full answer

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