I would like to know how to do driver analysis for segments. I succeeded in clustering my data into 2 clusters and
I stored them into separate csv files. In an attempt to find out what drives satisfaction in the clusters, I used the individual clusters as datasets in my decision tree algorithm in an attempt to find the variables of importance (drivers of satisfaction in this case) and I got the same variables of importance as my original dataset. My question is, how can I find the different drivers of satisfaction for each cluster?
Driver analysis often recognized as primary driver analysis, significance analysis, and comparative value analysis, defines... View the full answer