a. Obtain at least two estimates of how much consumers are projected to spend on internet purchases during the next three years. Are the estimates similar? If not, which forecast do you believe, and why?
b. Many of Nothing But Net’s customers are start-up firms that must fight hard to attract investment capital, and many traditional lending institutions are skeptical of new web- based firms. Perform research to determine the mortality rate of new e-commerce firms that use the web as their primary marketing channel, and write a brief memo that describes the results of your research.
c. Some IT professionals predict that traditional companies will increase their Internet marketing efforts, making it even harder for new Web-based firms to compete. Perform research to find out more about the topic and share your results.
d. Suppose you were asked to draft a sales brochure for Nothing But Net. List all the services in which potential customers might interested.