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Your company has completed all of the steps required to construct and implement a customer relationship management (CRM) system. You are assigned as...

Your company has completed all of the steps required to construct and implement a customer relationship management (CRM) system. You are assigned as the project manager for the CRM project. Discuss the processes that should be followed to construct and implement the system.

The information technology (IT) staff in your company consists of six individuals: a systems analyst, a manager, and four programmers. There are currently two projects scheduled to be completed within two weeks. The completion of these projects will make most of the IT staff available for other assignments. Your job is to evaluate alternate methods of building the CRM system and installing it within the next three months. You also need to make recommendations to the executive steering committee about the alternative to be pursued. You need to choose from the following four methods:

Develop the system using your own IT staff.
Purchase and modify a commercially available software product.
Outsource systems development and its operation.
Use an application service provider to provide a CRM system to your company.
Research these methods and provide your recommendations and the reasons for your choice. The paper should:

Follow the APA format.
Include a title page, an executive summary, and an introduction where you state the problem to be solved.
Provide a narration explaining the options you considered.
Include a table or chart showing the factors you used for developing your choice, along with the ratings of each potential choice.
Include recommendations by providing more than one choice for the executive steering committee to use while making their decision about which alternative will be pursued.
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Implementation of a CRM system for the
optimization of the company-customer Executive Summary
Implementing a CRM system will allow the following: Reduce returns. Enable viewing the lifetime value...

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