The Clothing Shack is an online retailer of men’s, women’s and children’ s clothing. The company has been in business for four years and make a modes profit from its online sales. However, in an effort to complete successfully against online retailing heavyweights, the Clothing Shack’s marketing directory, Makaya O’Neil, has determined that the Clothing Shack’s marketing information systems need improvement.
Ms. O’Neil feels that the Clothing Shack should begin sending out catalogs to its customers, keep better track of its customer’s buying habits, perform target marketing and provide a more personalized shopping experience for its customers. Several months ago, Ms O’Neil submitted a Systems Service Request to the Clothing Shack’s steering committee. The committee unanimously approved this project. You were assigned to the project at that time and have since helped your project team successfully complete the project initiation and planning phase. Your team is now ready to move into the analysis phase and begin identifying requirements for the new system. However, before you start, you have been asked to give a short presentation on the process of expanding on the existing web site.
In preparing your presentation, please consider the following questions
a) What are the characteristics of the audience?
b) What’m s the purpose of the presentation?
c) What are the key points that must be made?
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