Barlow Company manufactures three products: A, B, and C. The selling price, variable costs, and contribution
margin for one unit of each product follow:
A B C
Selling price . $200 $300 $280
Direct materials 28 70 35
Other variable expenses 112 110 175
Total variable expenses 140 180 210
Contribution margin $60 $120 $70
Contribution margin ratio 30% 40% 25%
The same raw material is used in all three products. Barlow Company has only 5,600 pounds of raw material on hand and will not be able to obtain any more of it for several weeks due to a strike in its supplier's plant. Management is trying to decide which product(s) to concentrate on next week in filling its backlog of orders. The material costs $7 per pound.
1.Compute the amount of contribution margin that will be obtained per pound of material used in each product.
2a.Compute the amount of contribution margin on each product.
2b.Which orders would you recommend that the company work on next week—the orders for product A, product B, or product C?
3.A foreign supplier could furnish Barlow with additional stocks of the raw material at a substantial premium over the usual price. If there is unfilled demand for all three products, what is the highest price that Barlow Company should be willing to pay for an additional pound of materials?