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Preparing for Messaging Before crafting any messages, identify the following:...

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Preparing for Messaging Before crafting any messages, identify the following: WHO: _______________________________________________________________________________ WHAT: ______________________________________________________________________________ WHERE: ____________________________________________________________________________ WHEN: ______________________________________________________________________________ WHY: _______________________________________________________________________________ ____________________________________________________________________________________ _ ____________________________________________________________________________________ _ HOW: _______________________________________________________________________________ ____________________________________________________________________________________ _ ____________________________________________________________________________________ _ What is the KEY MESSAGE or NEWS ANGLE or the NEWS you are announcing? ____________________________________________________________________________________ _ ____________________________________________________________________________________ _ What is the SOURCE of your story (i.e., who is responsible for the news): ____________________________________________________________________________________ _ IF RELEVANT: Who can reporters contact FOR MORE INFORMATION (name, phone number and email address)? ____________________________________________________________________________________ _
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____________________________________________________________________________________ _
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Organizing a Traditional News Release Traditional news releases have a rigid standardized format that mirrors a news story as it would appear in a daily newspaper. Use the following template to organize your announcement news release. RELEASE TIMING CONTACT: {NAME} [ ] FOR IMMEDIATE RELEASE {DATE} {PHONE NUMBER} [ ] EMBARGOED UNTIL {DATE} HEADLINE Eight words that include ALL or PART of the NEWS ANNOUNCEMENT. {WHO} will {WHAT} SUBHEAD 14 words that support the NEWS ANNOUNCEMENT LEAD PARAGRAPH 25 words (or fewer) that describe the NEWS ANNOUNCEMENT, beginning with a DATELINE. DATELINE, State –– {WHO} has announced {WHAT} for the purpose of {WHY} scheduled for {WHEN} at {WHERE}.
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QUOTE #1 Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY. “Start your quote at the beginning of a new paragraph,” {NAME}, {TITLE}, {ORGANIZATION}, said. “Finish it after your attribution.” SUPPORTING DETAIL Support the quote or news announcement with the next-most important detail or background information. QUOTE #2 Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY. “Start your quote at the beginning of a new paragraph,” {NAME}, {TITLE}, {ORGANIZATION}, said. “Finish it after your attribution.”
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INSTRUCTIONS: You have been retained as public relations counsel to a brand-new beauty pageant – the “Miss All-World Pageant.” Your job is to develop public relations materials to promote the event and its eventual winner. In previous project, we learned that Carmen Sandiego, the contestant from Argentina, is the winner of the inaugural pageant and was crowned “Miss All-World.” By virtue of her victory, she has earned the right to call herself Miss All-World and advance her platform of Child Welfare and Economic Equality across the globe. She will also receive $1 million from the MAPA Foundation to support charitable good works in her home country. The money will be deposited in a trust fund that will be established at the bank of her choice. Your task for this assignment is to develop a news release to announce this news to the media. Your news release must reflect the format and style elements described in your textbook and discussed in class. In addition to basic formatting requirements, your release must also include at least one quote each from Miss All-World Pageant founder Count Rupert von Count, pageant host Fosdick “Fozzie” Bear and Sandiego. Other considerations: o Remember the inverted pyramid. o Remember that you can invent quotes for your speakers. In this case, you have no choice. o Remember who your target audience is. o Remember the news voice and attribution. Von Count serves as the contact person. Use your final version’s due date as the release date. This assignment includes fictional information.
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Writing Project You’ve been hired to do PR for a new beauty pageant “Miss All-World Pageant”
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Writing Project Founded by billionaire entrepreneur Count Rupert von Count Count Rupert von Count
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