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"Niche strategies are generally more profitable than "mass- market" strategies because they usually imply weaker price competition." Comment.

"Niche strategies are generally more profitable than "mass- market" strategies because they usually imply weaker price competition." Comment.

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Niche Strategies and Mass-Market Strategies Niche strategies are not always profitable than mass market strategies because... View the full answer

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This is true because they have Clear focus - target particular customers (often easier to... View the full answer

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