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I'm really struggling with this question. Below is the payoff matrix of a game

played by two firms who have to choose between whether to advertise or not advertise.

Firm B

Firm A Strategy Advertise Don't Advertise

Advertise 4,4 20,1

Don't Advertise 1,20 10,10

I'm trying to understand what the nash equilibrium outcome is.

I've believe it occurs at (4,4...advertise/don't advertise)...but I'm not sure if I'm correct. Any help to fully understand this concept is greatly appreciated. Thank you for your time.

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