The promotional vehicle with the greatest source credibility (most likely to be believed) is: Personal selling B. Publicity C. Advertising D.
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Question

The promotional vehicle with the greatest source credibility (most likely to be believed) is:

  A.

Personal selling 

  B. Publicity 

  C. Advertising 

  D. Sales Promotion 


Which pricing technique commonly sets the floor for the range of potential prices:

A. All of the above 

  B. Customer based value pricing 

  C. Cost based pricing 

  D. Competitor based going rate pricing 


Recalling our discussion on the hierarchy of effects, at the purchase stage in the consumer purchase decision process,:

  A. the impact of advertising is highest, and personal selling is the lowest. 

  B. the impact of personal selling is highest, and advertising is the lowest. 

  C. all promotional elements should be used if a sale is to be made. 

  D. publicity increases in importance as the buyer moves closer to the actual purchase. 


Which of the following sales promotion techniques is more trade (e.g. retailer) vs. consumer oriented:

  A. Premiums 

  B. Contests 

  C. Cooperative advertising 

  D. Coupons 


A poor consumer product experience would be least likely to be carried over to other products the organizations markets under which of the following naming strategies:

  A. Corporate names with individual product names 

  B. Blanket product names 

  C. Separate family names 

  D. Individual product names 


Adaptive selling refers to the practice of adapting sales behaviors to meet different:

  A. None of the above 

  B. Personal needs of the buyer(s) 

  C. Organizational needs 

  D. Both organizational and personal needs 

Top Answer

Question 1 The correct answer is: A. Personal selling personal selling has the highest source credibility since the parties... View the full answer

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