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Please help me with ideas for this case study. New Balance Athletic Shoe Company New Balance Athletic Shoe Company has a difficult problem-how to

Please help me with ideas for this case study.
New Balance Athletic Shoe Company
New Balance Athletic Shoe Company has a difficult problem-how to compete in the highly competitive athletic shoe market against such industry giants a Nike and Adidas/Reebok.  The company does have certain advantages; it makes a quality product, has a good reputation with distributors and retailers, has brand loyal customers, and is the only athletic shoe that offers width sizes.  Your job as a strategic planning consultant is to formulate a market-coverage and positioning strategy for New Balance's American operations.
Consider the company's resources, the degree of product variability, market variability, and competitor's marketing strategies when making your recommendations.  
Secondary research will be necessary to complete this assignment.  Recommended sources include:
Internet Search
Magazines (Runners World)
   Company Web Sites
Analysts' Reports
Product Literature
The paper will be double spaced, pages numbered, and will have a title page.  The following sections will be included:
(1) Present Situation
(2) Problem Identification (SWOT)
(3) Alternatives
(4) Analysis
(5) Recommendations

Need help with stated below case study
New Balance Athletic Shoe Company
New Balance Athletic Shoe Company has a difficult problem—how to
compete in the highly competitive athletic shoe market against such
industry giants a Nike and Adidas/Reebok. The company does have certain
advantages; it makes a quality product, has a good reputation with
distributors and retailers, has brand loyal customers, and is the only
athletic shoe that offers width sizes. Your job as a strategic planning
consultant is to formulate a market-coverage and positioning strategy
for New Balance’s American operations.
Consider the company’s resources, the degree of product variability,
market variability, and competitor’s marketing strategies when making
your recommendations.
Secondary research will be necessary to complete this assignment.
Recommended sources include:
Internet Search
Magazines (Runners World)
Company Web Sites
Analysts’ Reports
Product Literature
The paper will be double spaced, pages numbered, and will have a title
page. The following sections will be included:
Present Situation
Problem Identification (SWOT)
Alternatives
Analysis
Recommendations
The paper will not exceed six (6) pages (not including
attachments/exhibits)

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