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Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants. The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. In a meeting with Canesta corporate officials, you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by the U.S. consumer. You tell them this depends on many product characteristics--as a matter of fact all of the following EXCEPT

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