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14-5 Software Discrimination Suppose your marketing department does a survey of potential users and finds that these users place the following values...

14-5 Software Discrimination
Suppose your marketing department does a survey of potential users and finds that these users
place the following values on the two versions of your software:


Software version Home users Commercial users
Full-featured version $175 $225
Disabled version $150 $200

If the numbers of home and commercial users are equal, and you cannot distinguish between
commercial and home users, what is the most profitable pricing strategy? Assume theMCof production
is zero. Explain your answer.
a. Sell to only commercial users.
b. Sell to only home users.
c. Sell to both groups using a single price.
d. Sell to both groups at two different prices.
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Economics-8083199.doc

Suppose your marketing department does a survey of potential users and finds that these
users place the following values on the two versions of your software.
Software Version Home Users Commercial...

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