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) Budweiser, Miller and Coors who together produce 80% of all beer consumed in the US, each spend well over $250 million a year on television...

) Budweiser, Miller and Coors who together produce 80% of all beer consumed in the US, each spend well over $250 million a year on television advertising campaigns, promoting their beer brands. Obviously, if one firm is advertising its brands heavily, the others must also advertise to defend their market shares.

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