A book publisher has the following demand function for the firm’s novels (Qx):
Qx = 12,000 – 5,000Px + 5I + 500Pc
where Px is the price charged for the firm’s novels, I is income per capita, and Pc is the price of books from competing publishers.
Assume that the initial values of Px, I, and Pc are $5, $10,000, and $6, respectively
(A) Calculate the price elasticity and determine what effect a marginal (small) price increase from the initial price would have on total revenues
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