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To many upscale homeowners, no other flooring offers the warmth, beauty, and value of wood.

To many upscale homeowners, no other flooring
offers the warmth, beauty, and value of wood. New technology in stains and finishes
call for regular cleaning that takes little more than sweeping and/or vacuuming, with
occasional use of a professional wood floor cleaning product. Wood floors are also
ecologically friendly because wood is both renewable and recyclable. Buyers
looking for traditional oak, rustic pine, trendy mahogany, or bamboo can choose
from a wide assortment.
At the wholesale level, wood flooring is a commodity-like product sold with
rigid product specifications. Price competition is ferocious among hundreds of
domestic manufacturers and importers. Assume that market supply and demand
conditions for mahogany wood flooring are

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