When a company operates in the markets of two or more different countries, its foremost strategic issue is
A. whether to use strategic alliances to help defeat its rivals.
B. whether to vary the company’s competitive approach to fit specific market conditions and buyer preferences in each
host country or whether to employ essentially the same strategy in all countries.
C. whether to maintain a national (one-country) manufacturing base and export goods to the other countries.
D. choosing which foreign companies to team up with via strategic alliances or joint ventures.
E. whether to test the waters with an export strategy before committing to some other competitive approach.
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