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Oscar Rosas Marketing 340 Joemarin Oy Questions 1. Determine the optimal manufacturer's selling price in the finish market for the four Joemarin...

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Oscar Rosas Marketing 340 Joemarin Oy Questions 1. Determine the optimal manufacturer’s selling price in the finish market for the four Joemarin sailboats for the coming year. MODEL J/M-17 J/M-29 J/M-34 J/M-36 Next Year Price € 15,000.00 € 170,000.00 € 195,000.00 € 110,000.00 2. Determine the CIF prices for the Joemarin 36 to the final consumer in Sweden for the coming year. The agent’s commission is 15percent of the final selling price, and the final selling price should be in Swedish Kroner. The agent will receive 158,718 on commission after figuring the final price to the consumer which is 1058120.45 Swedish Kroner. 3. Recommend a course of action for the company to take in regard to the Joemarin 36. In order to bust up sales of the 36 Joemarin could apply a customization strategy for each different market. Since the 36 is a product primarily targeted to the Swedish Joemarin may have better sales results if making minor custom changes in each different country to create differentiation and focus on each different target group. 4. Determine the CIF prices, in the foreign currencies, for the Joemarin 29 and 34 to the importers in Denmark, France, Holland, the United Kingdom, and Germany for the next year. NEXT YEAR PRICES J/M-29 J/M-34 Denmark € 176,750.00 € 201,175.00 France € 179,500.00 € 204,500.00 Holland € 178,500.00 € 203,500.00 United Kingdom € 181,000.00 € 206,000.00 Germany € 178,500.00 € 203,500.00
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