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ENTR 2010 ASPER SCHOOL OF BUSINESS UNIVERSITIY OF MANITOBA Nathan Greidanus Description: Write a 3-5 year business plan (synopsis plan) for an...

we were required to do a business plan based on the description the file i sent below, and our target company is splatters paintball. They have a well established website http://www.splatterspaintball.com/. Now my part is work on the kind of opportunities available to this company based on the assignment file. I need ideas on it. thnx.
ENTR 2010 ASPER SCHOOL OF BUSINESS UNIVERSITIY OF MANITOBA Nathan Greidanus Description: Write a 3-5 year business plan (synopsis plan) for an existing small to medium sized enterprise (under 500 employees) that you wish to purchase. The plan should paint a picture of where the business is currently and where you can take the business over the next 3 to 5 years. The plan should detail how the business will achieve its 3-5 year objectives and what resources will be required to meet these objectives. Below is an outline of common elements within the plan. Remember, these sections are interconnected (e.g. increased sales influence financials, HR, operations etc.). Body of the plan should be 10 pages max single spaced. BUSINESS PLAN ASSIGNMENT & TEMPLATE (Individual plans will vary depending on the business being analyzed. The following, however, serves as a guide for some of the main considerations within the plan) COVER PAGE Name, logo, address of business Student’s names, date submitted, the Instructor, Course Name/Number and the Lecture number. EXECUTIVE SUMMARY (1 page ) 1. Summarize the key components of your business plan. What is the nature of the business – what do you do? Current state of the business/ key recommendations What price will you pay for the business (rate of return) Where it will be in 3-5 years, how it will get there Industry information Market potential Financial and investment returns Why this is business is a good idea Where to from here? TABLE OF CONTENTS Include page numbering Ensure it looks professional and that all major headings and subheadings are included THE OPPORTUNITY 1. Product / Service Description What is it currently/ in 5 years Key recommendations or changes you will make Special features Benefits to the market/customer Be succinct here. Focus on immediately telling the reader what you do (product/service offering), the current status, relevant financials, relevant market information. IT IS CRITICAL TO PULL OUT ONLY THE ESSENTIALS HERE. Think of a newspaper – only the most important information is disclosed. Depending on whether you are offering a product or service, or both, this section will read quite different. For services, you need to outline precisely what you are offering, and include location, etc. For products, this will be more complex and will include details surrounding the product itself, features and benefits, why it is special, etc. Generally, this is a brief section giving only the necessary facts.
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Specifics about the market served What “problem” is solved What is the business model What is the value of the business THE STRATEGIC PLAN 1. The Company Background Vision/Mission statements Current Status (& type of business) Future Plans (vision) 2. The Industry Define it – frame the industry (what is it?) What is going on in the industry? General trends, movements, players, etc. Chief Characteristics (size and growth rates) Why this industry? Porter Analysis (be brief) o Buyer Power o Supplier Power o New Entrants o Substitute Power Other relevant information (ie. profit, margins, etc.) 3. The Macroenvironment How the current Macro environment might influence your business 4. Competitive Analysis Overview General description of competition Is the competition many (segmented) or is it few (concentrated) or somewhere in between? How many are there and how powerful are they? Competitive Grid o Develop grid based on relevant factors in your market but also on: product, price, promotion, distribution, profit, other. Evaluate the competitors (products/services) – differentiation Use the Yellow Pages, other resources and personal experience to “shop” the competition. Summarize what you learn in a working table which can include: - competitor: - location - space (square feet) - operation hours The best sections are brief and to the point. For the company, ensure you are disclosing relevant information – where are you at now, and where are you going. Focus immediately on YOUR industry and try to tell the reader exactly what this industry feels like. Give them a snapshot of what is going, what will happen in the future and why this industry is attractive. Another tip: summaries at the end of major sections are a very good idea. One of the biggest mistakes people make in writing business plans is understating the competition. Poor research and underestimating the competition takes away from the business plan and likely the chances for an investor to take you seriously. Do your homework. Know who the players are, how they compete, why they are successful. You will need to know this so you know how to attack the market.
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