You, an owner of several popular Chinese restaurants in downtown San Francisco with approximately 120 employees, used to generate lots of profits from these restaurants. Your restaurants offer nice and decent warm breakfast and lunch to server people and companies in the financial district. However, due to recent economy recession along with the changes of customer behaviors, your restaurants’ sales drop 40% in year 2010. You had asked several of your loyal customers and concluded that, due to the large scale of companies’ layoffs in the financial district, your customers just don’t have the time to enjoy their “one hour lunch break”. For your routine customers, they need spend more time to work on the jobs which were left due to the companies’ layoff and therefore, just cannot spare the luxury one hour lunch break to visit your restaurants and get themselves warm-hot and decent lunch. You observed that this is a common phenomenon to the people and companies in San Francisco financial district.
You found out that each restaurant maintain its booking records but doesn’t integrated with each other from the corporate level. In the mean time, you also think to promote your restaurant business to companies in the financial district. Therefore, you dedicated 40% of your resource (both hardware and software) to support customer services and relationship managements.
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