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STARBUCKS INC 1. Find at least three examples of ways that the company you chose drives traffic to its website. Include screen shot or snips of them

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STARBUCKS INC 1. Find at least three examples of ways that the company you chose drives traffic to its website. Include screen shot or snips of them or use CamScanner to create pdf of a printed piece. Include at least one online and one off-line example. Describe them in terms of the target market they’re aiming for and what they are specifically promoting. How effective are they? Why? (1 - 2 pages plus screen shots/pdf) 2. Find an example of a landing page developed by the company you chose to support a specific campaign. Make sure it is a page specifically developed to support a campaign and not a home, product page or other page that is part of the main website. Include the URL and a screen shot or snip of the page. How did you get to the landing page (what did the company use to get you to click on something that led you there)? How do you rate this landing page on its ability to accomplish the two main purposes of a landing page? What recommendations do you have for this brand or company on how to improve this landing page? (1 page plus screen shot) 3. Find examples of (or suggest potential) online marketing activities the company you chose could do for each of the steps in the Customer Lifecycle as described in chapter 11.(1 - 2 pages)
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starbuck inc.docx

Running head: ONLINE MARKETING 1 Online Marketing
Name
Institution ONLINE MARKETING 2 Online Marketing
Increasing website traffic
Starbucks Inc.is a chain store that deals with the retail sale of...

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