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1.    You were instructed to engage in some primary data research on your

company's new product. What might you do to be successful in this task?

 

A.   Consult an online database

 

B.    Conduct a focus group

 

C.    Compile sales statistics from other products

 

D.   Ask his coworkers about the company's last product launch



2.    Which of the following is a form of secondary research?

 

A.   Surveys sent through the mail

 

B.    Focus groups

 

C.    Surveys taken at the airport

 

D.   US Census information



3.  Choose the best description of the following question:

       Would you prefer the freedom of a four-day workweek?

 

A.   Neutral

 

B.    slanted/bias

  


 4.  Why does formal research need to follow predictable and consistent steps?

 

A.   So that research can be reliable

 

B.    So research requires less funding

 

C.    So that other researchers can plagiarie their work

 

D.   So that other researchers can recruit more participants



5.  Why are the recency and verifiability of sources important factors in the production of an article?

 

A.   They help in establishing the credentials of the author.

 

B.    They help in judging the worth of the article.

 

C.    They are useful in determining the credibility of the article.

 

D.   They help in judging the reliability of the article.



 6.  What are the two factors that help you judge the credibility of an article?

 

A. Sponsorship and peer reviewed

 

B.    Author's credentials and unbiased source

 

C.    Sponsoring organization and unbiased source

 

D.   Recency and verifiability

 

E.    Recency and peer reviewed



 7. What are the two factors that help you judge the worth of an article?

 

A.   Sponsorship and peer reviewed

 

B.    Recency and verifiability

 

C.    Author's credentials and unbiased source

 

D.   Sponsoring organization and unbiased source

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