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For more than five years, your company has been able to offer online customers a flat shipping rate of $5.95 for any order under $300. This has been a strong advertising point for the company. However, profits have fallen steadily in the past two years, so the president of your company has announced that shipping charges will increase in two months. Shipping will be $12.95 for orders over $300 and will increase by $3 for each additional $100 worth of product. Your writing team must inform your existing customers of the change — a difficult task because the customers have been conditioned by your marketing representatives to expect "the industry's most reasonable" shipping charges. The letter should provide the context and an explanation of the charges, the bad news, and a goodwill close. Follow the guidelines in this chapter for reference.


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It's okay to raise the prices if the... View the full answer

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