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This question was created from MAN3025-Case Assignment.docx https://www.coursehero.com/file/51605855/MAN3025-Case-Assignmentdocx/

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Could you explain what they mean by cannibalize in this instance and answer the question?

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2. Once the iPod became the huge success it was, steve jobs decided to
cannibalize it by creating the iPhone. To cannibalize such a successful
product is a gutsy move for a manager. What does Steve Jobs have a high
degree of that enables him to make these moves?

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