Revcon sent the RFPto four design/developmentcompanies and selected Welbar, Inc., primarily basedon it having submitted the lowest bid. Welbar's...
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Please: Identify and describe the main elements that were not taken into account in making a integrated project management described by the case study.

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Revcon sent the RFPto four design/developmentcompanies and selected Welbar, Inc., primarily basedon it having submitted the lowest bid. Welbar's proposalhad been written by its sales and marketingdepartments and revised by senior management, butreceived no input from industrial designers, engineers, or anyone else who would work on the project.Welbar had no prior experience with industrial watervalves, but the sales team saw Millennium as anopportunity to earn profits and align with a majorequipment manufacturer. The marketing departmentprepared time and cost estimates using standard tasksand work packages from proposals for old projects. The Welbar design team assigned to the Millenniumproject was headed by Karl Fitch, a seasonedengineer, and included two industrial designers andtwo engineers. Because of prior project commitments, the team was not assembled until 5 monthsafter the proposal had been accepted, which becamethe first time anyone with technical training hadlooked at the project seriously. It also was at this timethat Welbar began to perform industry research onthe valve market by talking to contractors,

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