Your best friend Maysoon has a flower shop in Downtown Dubai. Her flower shop is not doing well. She is not following any particular strategy to
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Your best friend Maysoon has a flower shop in Downtown Dubai. Her

flower shop is not doing well. She is not following any particular strategy to compete in the market. Maysoon approached you for advice. Here is what you are required to do: 1- Help Maysoon to use the Cost-leadership Strategy. Advise her on issues related to cost cutting. How can she achieve this? 2- Help Maysoon to implement the Differentiation Strategy. Help her to differentiate her products and services. 3- Whom should Maysoon partner with? Help her with issues related to partnering. Since this is the Month of Innovation try to be as innovative as possible when you are offering advice to Maysoon. I am looking forward to being pleasantly surprised by your advice

Answered by Expert Tutors

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Step-by-step explanation

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