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While going to your office, you read an article in the business section of the newspaper, which claims that your company stole ideas from your...

While going to your office, you read an article in the business section of the newspaper, which claims that your company stole ideas from your competitor. You know this is not true. You contact the public relations department to discuss this problem. How would you apply your crisis communication plan to this situation? Be sure to include issues such as speed of response, spokesperson, audience analysis, use of the Web, and plans for monitoring the situation and evaluating the response.

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