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Compare MacCormack et al. (2001) and MacCormack & Verganti (2003) with regards to research objectives, deliverables, contribution, and relevance.

•Compare MacCormack et al. (2001) and MacCormack & Verganti (2003) with regards to research objectives, deliverables, contribution, and relevance.
•Explain the ways in which MacCormack & Verganti (2003) extends and refines MacCormack et al. (2001). In particular, compare the theoretical frameworks of each paper in terms of constructs and managerial prescriptions.
•Classify each paper as either academic or managerial using the categories introduced in session 9, and explain the rationale for your choices.
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English-8100372.doc

Comparison
PARTICULARS MacCormack et al. (2001) MacCormack & Verganti
(2003) RESEARCH OBJECTIVES
4 models of the product
development process are
mentioned and research about
the challenges...

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