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ENGL510 - Foundations of Professional Communication Writing Assignment 2 - Persuasive Message Below you will find four documents: A sample message...

Persuasive Message - Convincing the CEO to Approve a Public Relations Plan?
ENGL510 – Foundations of Professional Communication Writing Assignment 2 – Persuasive Message Below you will find four documents: 1. The assignment itself – pages 2-3 2. A template to follow in writing the message called for in the assignment – page 4 3. A sample message that you can use as a model – page 5 4. The criteria that will be used in grading the message – page 6 Please read all of these carefully and let me know if you have questions about any of them. Please also see the model persuasive message on page 139 (Chapter 8) of the textbook, as well as the Week 2 discussion of two possible versions of a persuasive message. In Week 3, please save your assignment draft, as a Word document, using the file name 2yourlastname1 ,” and post it in the Week 3 Writing Assignment 2 Draft Dropbox by midnight Sunday. In Week 4, please re-save your assignment revision using the file name “ 2yourlastname2 ,” and post it in the Week 4 Writing Assignment 2 Revision Dropbox by midnight Sunday. Please use the following basic formatting: Memo heading (see page 87 of the textbook) One-inch margins all around Left-only justification 12-point regular Times New Roman font. (Although 11-point Calibri is Word’s de- fault font, serif fonts like Times New Roman are more reader friendly for longer texts because the serifs draw the eye forward, while sans-serif fonts like Calibri are more effective for very brief texts in which you want to hold the eye.) Please let me know if you have any questions at all the about the assignment or the procedures for submitting it! 1
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Writing Assignment 2 Persuasive Message - Convincing the CEO to Approve a Public Relations Plan You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly. The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations. Recently EBG’s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies that employ many people in the community. Lately you have found that some of your local contacts seem a little less interested in EBG’s public relations initiatives, and there has even been a small drop in sales. There may be no connections between these events, but you want to be proactive about the company’s community relations. You also want to protect the company against charges of hypocrisy. The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is an Audi Q7. The company’s delivery and service vans are also not the most environmentally- friendly vehicles. After a little research, you come up with a tentative plan. You have learned that a local hybrid car dealership has been offering an interesting deal. Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves. You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases. You want to get the CEO’s approval before you pursue this idea any further. You anticipate that he will have significant resistance. The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer. On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure. The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices. He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices. But you feel strongly that the potential benefits of this plan—for example, in long-term savings on gas, in good public relations, in helping the environment, and in increased company esprit de corps as employees get involved in an activity related to the company mission—outweigh the risks and costs. It may be expensive and a little gimmicky, but it is unusual enough to get 2
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