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Chapter 9 Communication and Organizational Development Learning Objectives What We Will Be Investigating: Examine the demands to continually refine...

WK4DQ2Mediated Communication in Organizations

Mediated communication and social media (e.g., email, blogs, Facebook, Skype, and Twitter) have played a major role in changing the way that organizations engage in communication with their customers and with employees internally. As we have learned this week, communicating through electronic media is referred to as mediated communication. There are pros and cons to using mediated communication in the work environment. How do you believe mediated communication has improved organizational communication? How has it hurt organizational communication? Provide examples to illustrate your point.
should be at least 250 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
Learning Objectives What We Will Be Investigating: • Examine the demands to continually refine organizing processes to promote organizational effec - tiveness and survival. • Examine the use of communication strategies for identifying current and emerging performance gaps in the organizing process. • Explain how the diagnosis of performance gaps suggests directions for organizational renewal. • Examine applications of Weick’s model of organizing to highlight the central role of communication in responding to organizational problems and guiding organizational adaptation. • Explain how organizational intelligence is developed and stored in organizational life, as well as how organizational intelligence is used to guide organizational activities. • Identify effective strategies for developing, implementing, and evaluating interventions for pro - moting organizational development. • Identify strategies for promoting the balance between innovation and stability in organizational life. • Explain how slack resources can be used to energize organizational development activities. • Describe criteria for assessing organizational effectiveness, including differentiating between out - put and process measures of effectiveness. • Examine strategies for implementing communication policies, processes, and systems for promoting ongoing organizational assessment, evaluation, intervention, and organizational development. Chapter 9 Communication and Organizational Development Kre66464_09_ch09_p197-220.indd 197 11/3/11 2:45 PM
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CHAPTER 9 Introduction Two monologues do not make a dialogue. —Jeff Daly Chapter Outline 9.1 Balancing Innovation and Stability in Organizational Life 9.2 Weick’s Model of Organizing and Organizational Adaptation Rules and Communication Cycles Requisite Variety Communication Phases Feedback Loops Gathering Organizational Intelligence 9.3 Communication and the Process of Organizational Development The Nature of Organizational Development Organizational Reflexivity Performance Gaps and Slack Resources Being Proactive 9.4 Organizational Development and Organizational Effectiveness Output Measures of Effectiveness Process Measures of Effectiveness Combining Productivity and Process Introduction The process of organizing, which is fraught with challenges and difficulties, is an ongoing struggle for many organizations. It takes a great deal of effort and effective communica- tion to build the networks of cooperative relationships and coordinated activities needed to accomplish complex organizational goals. Yet the goals facing organizational partici- pants do not stand still. There are always new constraints, problems, and demands that arise in organizational life that can break down an organization. As we have discussed earlier in the book, in systems theory language, this threat of orga- nizational erosion is known as entropy , the natural degradation of systems that leads to disorganization (Berrien, 1976). There is an innate tendency for all systems, but particu- larly for human systems (such as the organizations we all participate in), to deteriorate and disorganize over time. In physical systems, the entropic threats that break down buildings and machinery can be traced to environmental and chemical processes such as the negative effects of gravity and oxidation. In social systems, entropy is often caused by human processes. Human beings are imper- fect, fallible, and are less reliable than the automated machines we have built to help us handle complex tasks. People get tired, angry, and distracted. They forget what they need to do. They don’t show up for work. In sum, they make mistakes, and the process of orga- nizing suffers. No matter what the reasons for organizational decline, we can expect social systems to break down over time, and concerted efforts need to be made to revitalize these systems. 198 Kre66464_09_ch09_p197-220.indd 198 11/3/11 2:45 PM
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Mediated communication is a new way for communication which includes the use of electronic
devices and social media for communication. This mediated communication has both pros and
cons, which are...

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