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Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know.

 Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know. Cite specific examples of how would apply each of these promotional factors, discussed proposed business:

  • Geography
  • Promotional budget
  • Product characteristics
  • Competitor's types of promotion
  • Customer feedback

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