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Hi, i would like to get help for pasta business plan. i'm doing pasta stuffed in taco shell and the store will be

located in polytechnic school canteen.

here's the template.



This page is a summary of information about your business. A good executive summary should:


·        Give a clear and concise overview of your business plan;

·        Be an existing, compelling story;

·        Indicate the purpose of the business plan;

·        Be effective as a standalone overview of your business plan.


The Executive Summary should address the following areas listed below:


- A brief description of the business concept, product, social impact and proposed business model,

- An overview of the market potential,

- A summary of managerial skills,

 -An overview of financial forecasts and expected returns for the business,

 The purpose of the plan (e.g. attract investment capital, management tool).


Provide a brief overview of your current or anticipated organisation including:

(a) The purpose of the business,

(b) The history of your organisation,

(c) The origin of the business concept,

(d) The current status of the business concept,

(e) Vision, aims and objectives of the business over the next few years


Provide a description of the new or improved product(s) and or service(s) that are the subject of this business plan. In your description you should include information relating to:

(a) Product features, functionality and benefits,

(b) Pricing strategy,

(c) Unique selling point (clearly state why your product/service will be innovative or   superior from both a technical and market perspective),

(d) Proprietary position if any (e.g. patents/trademarks/copyrights or trade secrets). Discuss any head start that you might have that would enable you to achieve a favourable position in your industry,

(e) Current status of product/service development. 


Provide an overview of the market this business will operate in, and the proposed marketing strategy which will enable the business to enter and prosper in this market. Your overview should:

(a) Identify the market and describe its characteristics (including market segments, estimated market size, and potential growth),

 (b) Complete PEST analysis of the external macro-environment and Porter 5 Forces of the industry in which the business will operate,

(c) Give the estimated market share the business expects to achieve and the basis for this estimate,

 (d) Identify the main competitors, their competing products or services, relative prices, and explain what differentiates your product from that of your competitors.

(e) Detail how the product/service will be commercially exploited (including information on the proposed selling and distribution arrangements, pricing and promotion strategies),

 (f) Explain how barriers to entry in this market (if any) will be overcome,

 (g) Conduct a SWOT analysis and explain how the company can leverage on the strengths, overcome the weaknesses, exploit the opportunities and manage the threats.

4.        OPERATIONS

Provide an overview of the proposed operations of the organisation including:

(a) Operating cycle

(b) Geographical location

(c) Facilities and improvements

(d) Strategy and plans

(e) Regulatory and legal issues 

5.        MANAGEMENT

Provide an overview of the proposed management structure and style of the organisation, including:

(a) Detail the proposed organisational structure (using a schematic diagram),

(b) Detail the key management personnel involved in the organisation and their relevant skills (particularly in the areas of marketing, promotion, innovation, human resources and finance),

(c) Briefly describe any relevant commercialization experience that any of the management team has,

(d) Describe how the management team have the ability to execute the strategy of the organisation,

(e) Identify any skills gaps that exist among the management, and how these gaps will be managed,

(f) Identify the personnel requirements and the proposed strategies to ensure recruitment and development of these human resources,

(g) Identify any external contractors essential to the business. 


Provide an overview of the organisation's financial plan:

(a) Identify any research and development, commercialization, establishment and other recurring costs associated with the business and its start-up (e.g. production, distribution, marketing costs), and describe how these costs will be met,

(b) Describe the forecast for both domestic and export sales (if any),

(c) Describe any other sources of income (e.g. licensing royalties, upfront contributions) and the timing of such additional income,

(d) Provide a summary of financial forecasts for the business and details of any financial assumptions used to prepare the financial model,

(e) Create full set of forecasted financial statements (income statement, balance sheet and cash flow) for the first three years of operation (with monthly breakdowns for the first year). These should be referred to in this section, but the forecasts will be included in the appendices. 


Summaries the capital or investment required to successfully commercialism this business, and the benefits for any investors involved. You should include:

(a) How much finance is required by your business and from which sources (management savings, venture capitalists, banks and others),

(b) What will this finance be used for and when is it required,


(c) Outline the capital structure and ownership before and after financing (e.g. what is the equity share proposed for each investor),


(d) What is the expected return on investment for each source of finance (payback period, breakeven point, rate of return),


(e)         What are the possible exit strategies for investors? (how will they make money from this?). Which is the most likely exit strategy? When and why?

This section should be tied back to the financial plan. You will need to quantify the return on investment for the investor. You could also consider:

(f) Sensitivity analysis and scenario plans in relation to this (e.g. consider the impact on returns if sales are 20% higher or lower than expected),

(g)         What do you want from your investors aside from money? Can they add value to the business in other ways?

(h)         What are the benefits for the investors and the company from these financial arrangements?

(i) Will you require more funding in the future? Why? How much? When? How will it be raised? 

9.        FUTURE PLANS

What are your future plans for this company? Are you planning to launch new products or services, or enter new markets? Provide a 3 to 5-year outlook for your company.

1.        REFERENCES


Provided references for materials used in the business plan. References in the correct format, which is American Psychological Association (APA) 6th edition style:



1.   Pricing Strategies (n.d). Retrieved on 25 July 2018, from Learn website:



2.   Kotler, Keller (2004). Marketing Management (12th edition), Prentice-Hall. Chapters 2 and 3


10.        APPENDICES

All necessary supporting documents to substantiate the different projections or assumptions in the overall business plan should be attached for references.

 Appendices you might consider are:



- Projected profit & loss,

-Income statement,

-Projected balance sheet,

-Projected cash flow,

- Other calculations not in the main business plan, such as payback period, breakeven analysis, rate of return.

Management Team Profile


It is also recommended to include a profile of the individual business owners as the investors are not just investing in a business idea but also the people that will be making the idea a reality.





Include a timeline for your business which addresses issues such as:

-  When do you expect capital injection?

- When do you plan to start your business operations?

You can also list all major forecasted milestones or targets for your business


Do notify me when you done. thanks



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